About a year affirmation of digital projection can be groped some budget.
Although official data are not always easy to find up to date, we are now close to 600 screens equipped with digital projector and a system for 3D, so we are in Italy, on the order of 12% of the screens that flanked the projection in film than in digital.
The first fact is this fact: the two systems are always present, rare are the cases of salt that have already given up the possibility of projecting film and it is still complex with more salt.
Below I propose a series of elements to outline the framework: a successful film is distributed in 600-700 copies and then we have some correspondence with the number of rooms digitized, because, so far, there have been cases of films that do not were distributed on the support film. It remains a big slice of viewers who prefer to digital 3D film, not only for the recent controversy about the risks and dangers of vision with the glasses, just think that Toy Stories 3 is seeing its revenue between 22 and 25% coming from traditional film projection.
From a geographical point of view digital penetration occurred with uniformity in the various areas of the country, with no gap between north and south or between cities and small towns, also in Italy there is a characteristic phenomenon represented by the city's arenas summer, in the province and in the sea, for a period ranging from 50 to 80 days, re-propose the most successful film of last season, is a phenomenon that still has its share of relevant market for the second summer "digital", with now a number of films released in 3D, arenas for summer everything has remained as before, with old film projectors were once again put back in motion.
Imagine how the situation will evolve is not easy, the transition is underway and will continue, but I think considering all the scenarios that assume the disappearance of the film within a very short time are a little too optimistic.
The fate of 35mm
July 25th, 2010
Genesio



